The CCO Magazin would like to recommend an article: “Whether your brand is just starting a blog or you are looking to revamp an existing one, there are key points to keep in mind when developing a blog strategy. Here are four elements to consider, courtesy of Tim Haran, director of social media at USANA Health Sciences and a featured speaker at PR News’ Digital PR Conference, taking place in Miami on June 1-3.”
“Establish a purpose. Identify an overall business goal that you want your blog to help you achieve. This will also help you determine how and what you should measure. For USANA, we use our blog to build brand awareness and foster brand loyalty. Since we are a direct-selling company, we also create content that our independent distributors can refer to or share as they talk to potential customers.
Determine your platform. Think of your blog as your home—you want to make it inviting to potential visitors, but you also want it to serve your needs. Several platforms such as WordPress, Blogger, Tumblr and Squarespace are all viable options. Sites such as Medium and even LinkedIn offer more one-off publishing opportunities. Ask yourself: How many bloggers will contribute? How much content will be produced? Is mobile compatibility important? Establishing a vision will help determine which platform is right for you.”