A CCO Magazin elolvasásra ajánlja Deb Hileman, public relations és kríziskommunikációs szakember “7 Tips for Better, Faster Employee Communication in a Crisis” című cikkét.
It’s not news: business crises happen every day. Preparation and communication are paramount to successfully mitigating the impact of the crisis on the organization. How we respond to the crisis determines whether it becomes just a nuisance, or a business-defining issue.
In a crisis, employees are arguably your most important stakeholders. Yet often they are overlooked in the midst of managing the issue at hand and responding to reporters. Here are some strategies and tips to help keep your employees informed and to engage them as brand ambassadors when crisis strikes.
More: 7 Tips for Better, Faster Employee Communication in a Crisis
Forrás: Institute for Crisis Management